The Executive Coaching Process Philippines

The executive coaching process in the Philippines vary from time to time. But at Luna®, we implement a straightforward approach in dealing with our executive clients.

Our coaching program is direct and clear based on Luna® Executive Coach Framework:

As a leader, we will help you sort things out by defining your current situation and how you ended up there, confining your concerns to help you focus on actionable insights right away, and refine your plan for the future.

Luna Executive Coach Philippines Framework
Luna Executive Coach Philippines Framework

How much does an executive coach in the Philippines charge?

As an executive coach in the Philippines, we charge a modest coaching fee anywhere from Php 5,000 to Php 250,000. The coaching investment depends on the scope and duration of the program. We also provide a free one-hour online consultation for leaders who may be interested to hire us.

Who is an executive coach in the Philippines?

An executive coach in the Philippines is someone who helps leaders in a certain position achieve their specific goal in a given situation. The Executive Coaching Process Philippines suggests, he or she must be using his or her vast knowledge, practical wisdom, and wealth of experience to guide the clients toward the achievement of their goal. In the process, he or she helps them by applying behavioral strategies and tried-and-tested method to bring out the best in them.

In other words, an executive coach is someone who listen to you very carefully in order to make you see your blindspots. Thus, you are given an opportunity to see the bigger picture.

How long does an executive coaching last?

Our executive coaching program lasts between one month to six months and sometimes up to one year. It depends on the specific need and goal of the executive client. Sure, it’s not a one-time engagement. Just for the executive coach to know you already takes time.

However, because of our extensive knowledge in our coaching craft, we do make some processes shorter than the usual. That is, without sacrificing the quality of the coaching result.

Step-by-step Guide to Getting Your Executive Coach

  1. Have a clear goal. Since you have landed on this page, we assume that you tried to look for a coach. However, you must know what your goals are. One of our clients, who run a Php 2 billion-peso realty company, set a goal: At the end of the program, I must be able to enhance my oral communication skill during networking meetings. That’s clear.
  2. Agree on the terms of engagement. During the “getting-to-know” meeting with your coach, agree on the terms and conditions that will be beneficial for both the coach and the coachee. The success of the coaching program depends on this partnership. How long would the coaching program last? Where do you do it? Is it online via Zoom? Is it face-to-face?
  3. Choose a schedule. Scheduling is an important part of our coaching success. Find a day or two in a week that you are most relaxed. Choose a specific time when you can focus on the coaching session. Do not let distractions ruin the coaching process.

Basic Qualifications of an Executive Coach in the Philippines

What is the best executive coaching qualification?

Never trust an executive coach without an actual experience in leadership and management. Many “coaches” today simply get a certification in coaching and that’s it. It’s a trap. We have more than 15 years in the business of coaching leaders and managers in the Philippines. It must mean something.

Getting certified is not always being the best. As someone familiar with it, the Executive Coaching Process Philippines gives you some basic qualifications should you need to choose an executive coach:

Consider this:

  • Experience. Does he or she has an extensive experience in leading and managing people? If the answer is yes, you’re off to a good start. Executive coaching isn’t paper thing. It must be based on actual, practical, and experiential application of knowledge. One coach can’t teach you to do a certain if he or she has known his or her teaching only on paper.
  • Credibility. A quick search on the reputation of your executive coach will come handy. Who is he or she to coach me? What has he or she accomplished? Who are the people and organization he or she has an exposure with? What recognition does he or she has to merit my time and effort to get to him or her? Again, a certified executive coach can sometimes just be another title. You have to get to know the credibility of your executive coach.
  • Professionalism. Not all people can handle your story or your situation. In fact, many people may not be in the position to listen to you or hear your case. That’s why you’ve got to get a professional coach in the first place. Does he or she has a professional practice in the area of coaching? Who are the people who may vouch for his professionalism? Does he or she do it using a certain methodology, process, or framework? If the answer is no, then you might want to think again before hiring such an executive coach.

Do I need an executive coach?

It depends. If you feel there’s a need to consider looking at your situation from a different perspective without any bias or judgment, they you need an executive coach. Sometimes, when we are too familiar with our situation and the people around us, the tendency is to trust that everything is ok. However, in reality, it might already be the opposite.

An executive coach is someone who can help you see another perspective. He or she can present parallel scenarios and situation which can help you expand your thinking. It’s through these insights during the coaching process that you get to grow as well as a leader or as a manager.

As an executive coach myself, I normally come into the picture to challenge an existing belief. I love challenging my clients’ perspective so we can arrive at what we can better accomplish.

Many have been said about executive coaching—what it is and what it is not. But whoever you choose, make sure you get your desired result. Otherwise, it’s a bad investment. And a bad investment is still an investment. Choose very carefully.

Top Executive Coach in the Philippines

Sgt. Lloyd A. Luna, PAFR, a well-known Filipino professional speaker and entrepreneur. He has written 17 inspirational and instructional books. He has been an executive coach for start up and seasoned entrepreneurs since 2010. As a practicing life coach, has shares his insights as a columnist of The Manila Times since 2006.

Executive Coach Philippines Lloyd Luna
Executive Coach Philippines Lloyd Luna

Over the past 15 years, he has spoken on leadership, communication, and transformation in over 1,500 conventions, conferences, and seminars in Asia, Oceania, and Europe. He addresses such audiences as key leaders of global companies, managers and officers of government agencies, and students and faculty of various learning institutions.

In 2020, when his successful professional-speaking career was interrupted by the Covid-19 pandemic, Lloyd enlisted as a sergeant in the Philippine Air Force Reserve Command. In the same spirit of intentional self-transformation, founded TNC® The New Channel Media Corp. It brings together a wide array of business and lifestyle shows that are each hosted by independent personalities.

In 2021, he founded the Public Speaking Institute®, a certifying body for Certified Public Speaker (CPS™). Six months later, he founded the New Skills Institute®. He had in previous years put up Stepback, a leadership and culture development company aimed at helping broaden the social perspective of leaders.

Other qualifications

Himself an active entrepreneur, Lloyd is the founder of The Luna® Group, an organization of brands that inspire people. It unlocks the human potential in the field of leadership, communication, and business strategy. This group endorses Stepback®, Public Speaking Institute®, New Skills Institute®, TNC® The New Channel, Umbrella™, and Speechmaster™.

As the author of the book Stepback: The Lost Art of Filipino Leadership, Lloyd teaches the philosophy of putting people at the center of leadership. It is a program now offered in Ateneo de Manila Graduate School of Business Center for Continuing Education. His latest book that was published in January 2021, Transform or Perish: How To Intentionally Change Yourself To Deal With Overwhelming Disruption, makes his personal travails wrought by the pandemic. It became the primary basis for coming up with what he calls an Intentional Transformation® Framework for turning crises into opportunities.

Other professional experiences

For his indefatigable work as a motivational speaker, Lloyd has become the first Filipino to have been member of the Global Speakers Federation in 2017. He is also the first to have spoken in French and European Speakers Convention in Paris in 2019. He is first speaking professional to earn the Registered Speaking Professional designation in the Philippines. In 2016, he founded of Philippine Association of Professional Speakers and served as its president from 2016-2019. At age 37, he was conferred the Quezon Medal of Honor, the highest recognition given by the provincial government of Quezon to its distinguished civilian achievers.

Financial considerations for your coaching needs

How much is your executive coaching fee?

As an executive coach in the Philippines, we charge a modest fee between P5,000 and P250,000. It depends on the scope and duration of the program. This is discussed during the initial meeting. Alternatively, we can also tailor our program to fit your budget restrictions.

Is paid in cash or credit card?

It depends which payment method would be more convenient for you. We have accounts with BDO, AUB, GCash, and Paypal. For Paypal payments, we put an additional 10% on top of the amount to cover for the service charge.

Is there a flexible payment term?

We offer a flexible way for you to pay our coaching program. Of course, we don’t want to be your additional burden on top of your professional concern. We will talk about your financial situation and take it from there.

Do we get a refund?

Definitely, it’s a yes! We won’t keep your money if it doesn’t worth your time, energy, and effort. Our goal is to help leaders like you. If we are not helping, we are not getting in your way.

The Need for an Executive Coach

Why do I need a coach?

We all have blindspots. We have a tendency to be our own fan. Sometimes, we can be tempted to believe our own lies. All these make a great recipe for disaster. Disaster is the last thing you want to happen under your leadership. In other words, you’ve got to have someone by your side for a check-and-balance.

As an executive coach, we care about your well-being. You must be able to be your best self to make sound decisions in your career or business. We help you in that area. No matter how painful, we will tell you what you need to hear. Then, you can deal with situation with more confidence.

Does having a coach mean I’m not good?

It’s no. Another no. And one more no. Three no’s!

Having an executive coach doesn’t diminish your being an executive, a leader, or a manager. On the contrary, it can propel your leadership to reach new heights. Having a coach means you are ready to take bigger roles and you are committed to succeed to achieve that goal.

Michael Jordan. Rafael Nadal. Stephen Curry. Hollywood stars. Name other successful people you know and they all have one thing in common. They all have coaches. That didn’t diminish their greatness. Having a coach unlocked their greatness.

Am I ready to be coached?

This question isn’t for us to answer. Nevertheless, we’d like to assume you are. Nothing easy comes when leadership and management are at stake. Everything is a walk-in-the-forest. But the good news is, you’ve got a coach to help you survive in the forest.

No one is really ready unless they do. We are here for you.