Helping business leaders and career professionals

The Philippines' Top Executive Coach

Sgt. Lloyd A. Luna, PAFR founder of The Luna® Group is a popular resource person and guest on major media platforms as an executive coach. Media organizations may call us at +639171250476 or +63279890476 for appearance invitations.

Filipino Motivational Speaker Lloyd Luna on CNN Philippines
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Filipino Executive Coach in the Philippines Lloyd Luna is interviewed by the Philippines' King of Talk Boy Abunda on ABS-CBN's The Bottomline.

The Certified Executive Coach

The Coach for Business Leaders and Executives

Our goal is to guide our leaders in achieving their personal and professional goals. As a coach, my commitment is to bring out the best in my clients by challenging their assumptions and helping see things from different perspectives.

The Certified Executive Coach Philippines

Certified Executive Coach Sgt. Lloyd A. Luna, PAFR, a well-known Filipino professional speaker and entrepreneur, has written 17 inspirational and instructional books. He has been an executive coach for start up and seasoned entrepreneurs since 2010. As a practicing life coach, has shares his insights as a columnist of The Manila Times since 2006.

Executive Coach Philippines Lloyd Luna
Executive Coach Philippines Lloyd Luna

Over the past 15 years, he has spoken on leadership, communication, and transformation in over 1,500 conventions, conferences, and seminars in Asia, Oceania, and Europe. He addresses such audiences as key leaders of global companies, managers and officers of government agencies, and students and faculty of various learning institutions.

In 2020, when his successful professional-speaking career was interrupted by the Covid-19 pandemic, Lloyd enlisted as a sergeant in the Philippine Air Force Reserve Command. In the same spirit of intentional self-transformation, founded TNC® The New Channel Media Corp.

In 2021, he founded the Public Speaking Institute®, a certifying body for Certified Public Speaker (CPS™). Six months later, he founded New Skills Institute®,a certifying body for Certified Professional Trainers (CPT)®, Certified Security Officers (CSO)™, Certified Event Management Professionals (CEMP)™ and Certified Executive Coach (CEC)™.

He had in previous years put up Stepback, a leadership and culture development company aimed at helping broaden the social perspective of leaders.

Himself an active entrepreneur, Lloyd is the founder of The Luna® Group, an organization of brands that inspire people. We unlock the human potential in the field of leadership, communication, and business strategy. This group endorses Stepback®, Public Speaking Institute®, New Skills Institute®, TNC® The New Channel, Umbrella™, and Speechmaster™.

As the author of the book Stepback: The Lost Art of Filipino Leadership, Lloyd teaches the philosophy of putting people at the center of leadership.It is a program now offered in Ateneo de Manila Graduate School of Business Center for Continuing Education.

His latest book that was published in January 2021, Transform or Perish: How To Intentionally Change Yourself To Deal With Overwhelming Disruption, makes his personal travails wrought by the pandemic the primary basis for coming up with what he calls an Intentional Transformation® Framework for turning crises into opportunities.

For his indefatigable work as a motivational speaker, Lloyd has become the first Filipino to have been member of the Global Speakers Federation in 2017, the first to have spoken in French and European Speakers Convention in Paris in 2019, and the first to earn the Registered Speaking Professional designation in the Philippines.

He is also the founder of Philippine Association of Professional Speakers. At age 37, he was conferred the Quezon Medal of Honor, the highest recognition given by the provincial government of Quezon to its distinguished civilian achievers.

A truly certified executive coach

Executive Coaching Experience

Here’s a quick look at our founder’s executive coaching experience.

16 +
Coaching Years Experience
1521 +
Speeches since 2005
1000 +
Companies Served in 2005

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Inspirational Blog from Lloyd Luna

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